An original, highly intriguing theory on how and why beliefs are formed, inherited and transmitted.­


Giovannoli’s prose is technical, yet accessible, and he does an admirable job of explaining his theories to the general reader.

Giovannoli...seeks to synthesize the findings of many fields of study—genetics, neuroscience, psychology, history, cosmology, and more—in order to put forth a cohesive theory for our individualized perceptions.


This is an informative and interesting book for those curious how it is people can have such diametrically opposed opinions, beliefs and perceptions of the same event or idea.